Minuto Bio
The Essence of Wellness in Organic Simplicity
Minuto Bio
The Essence of Wellness in Organic Simplicity
Minuto Bio is a statement of sustainability and wellness.
Tasked with developing the full brand identity for Farma4’s new line of solid organic shampoos, I handled everything from naming to advertising strategy.
A Brand Rooted in Purpose and Design
The brand’s name, Minuto Bio, captures the essence of something small yet powerful, referencing both the minute and meticulous attention to detail.
I crafted a visual identity that emphasized simplicity, portability, and efficiency, creating a perfect fit for eco-conscious, on-the-go consumers.
Zero-Waste Packaging That Tells a Story
Packaging was designed entirely from recycled materials, supporting the zero-waste mission.
The playful illustrations and the campaign #Consapelove (conscious love) encouraged consumers to repurpose the packaging, transforming it into something meaningful even after the product was used.
Multi-Channel Marketing Strategy
I developed an integrated marketing strategy to introduce Minuto Bio.
This included visual elements like billboards, postcards, and animated ads, all sharing the brand’s core message of self-care and environmental stewardship through the tagline “Tutto per te” (All for you).
Digital Presence and Copywriting
To extend the message online, I crafted copy for the website and digital campaigns, ensuring a cohesive voice that mirrored the brand’s ethos of simplicity and eco-conscious living.
A Comprehensive Approach
From branding and packaging to a fully developed marketing strategy, this project was a full-scale launch to position Minuto Bio in the sustainable beauty space.
A Brand Rooted in Purpose and Design
The brand’s name, Minuto Bio, captures the essence of something small yet powerful, referencing both the minute and meticulous attention to detail.
I crafted a visual identity that emphasized simplicity, portability, and efficiency, creating a perfect fit for eco-conscious, on-the-go consumers.
Zero-Waste Packaging That Tells a Story
Packaging was designed entirely from recycled materials, supporting the zero-waste mission.
The playful illustrations and the campaign #Consapelove (“conscious love”) encouraged consumers to repurpose the packaging, transforming it into something meaningful even after the product was used.
Multi-Channel Marketing Strategy
I developed an integrated marketing strategy to introduce Minuto Bio.
This included visual elements like billboards, postcards, and animated ads, all sharing the brand’s core message of self-care and environmental stewardship through the tagline “Tutto per te” (All for you).
Digital Presence and Copywriting
To extend the message online, I crafted copy for the website and digital campaigns, ensuring a cohesive voice that mirrored the brand’s ethos of simplicity and eco-conscious living.
A Comprehensive Approach
From branding and packaging to a fully developed marketing strategy, this project was a full-scale launch to position Minuto Bio in the sustainable beauty space.
For: Accademia Cappiello / Farma4
Year: 2020
Where: Firenze (IT)