Brand Identity • Visual Identity • Graphic Design

Corporate Identity Design Services

I design brand identities that resonate with purpose-driven businesses. From logos to complete visual systems, I help brands connect with audiences who care about people and the planet.

What is Corporate Identity Design?

Corporate identity design is about creating a visual presence that embodies your brand’s purpose and speaks directly to those who value it.
Especially for brands committed to social and environmental impact, this goes beyond logos: together, we’ll shape a cohesive look, feel, and voice that reflects your values across every interaction with your audience, to pass your message on to them.

Definition and Importance
Corporate brand identity isn’t just a font or a color palette; it’s the personality of your brand—the visual story that connects with people.
From your brand colors to the typography, each choice should convey the principles that drive your business. For purpose-led brands, a well-crafted corporate identity can deepen connections and develop loyalty with audiences who care about people and the planet, like you do.

Key Elements of Corporate Identity
A powerful corporate identity weaves a seamless, recognizable thread through every aspect of your brand. Here are the essentials that bring your brand to life:
Logo Design: Your logo is the visual signature of your brand, reflecting its essence in a single, memorable image.
Color Palette: Colors evoke emotion and meaning, anchoring your brand’s values and personality.
Typography: Fonts convey tone and personality, helping to reinforce the unique voice of your brand.
Brand Guidelines: A set of standards for logo, color, and font usage, ensuring visual consistency as your brand grows and evolves.
Brand Assets: A pack of ready-to-use assets to get started with your brand immediately upon delivery.

My Corporate Identity Design Services

I offer a comprehensive corporate identity design service tailored to meet the needs of socially conscious brands.

Logo Design
Your logo is often the first thing people notice. I’ll work with you to create a logo that reflects your brand’s purpose and leaves a lasting impression.
Brand Color Palette
Colors are powerful; they can make people feel, think, and remember. I’ll help you develop a color palette that connects with your audience and aligns with your mission.
Typography
From bold headlines to simple text, typography is essential for setting the right tone. I’ll choose fonts that enhance your message and reinforce your brand’s unique voice.
Brand Guidelines
To ensure consistency, I’ll provide a comprehensive brand guide that includes everything from logo usage to typography and color codes. This guide will be your reference as your brand grows.

Other brand related services

Additionally, there are other complementary elements we can develop together.

Business Stationery
If you need branded stationery, like business cards, letterheads, or envelopes, I’ll design pieces that carry your identity across every interaction, from your workspace to your customers’ hands.
Social Media Templates
Create branded social media templates for Instagram, Facebook, LinkedIn, and more, allowing for a cohesive visual presence across all platforms.
Presentation Templates
Develop custom presentation templates that visually represent your brand, ideal for pitches, webinars, and client meetings.
Website Graphic Design Elements
Provide custom graphic elements for your website, including banners, icons, and illustrations, ensuring a visually cohesive brand experience online.
Packaging Design for Eco-Friendly Brands
Design packaging that aligns with sustainability values, using eco-friendly materials and thoughtful design to reduce waste and enhance brand appeal.
Website Graphic Design Elements
Provide custom graphic elements for your website, including banners, icons, and illustrations, ensuring a visually cohesive brand experience online.
Digital Marketing Assets
Create impactful digital assets, such as banners, advertisements, and email graphics, that align with your brand’s identity and messaging strategy.
Printed Marketing Collateral
Design print materials, like brochures, flyers, and posters, that communicate your brand’s message while upholding eco-friendly standards.
Custom Illustrations for Branding
Produce original illustrations that reflect your brand’s unique personality, perfect for use on packaging, websites, and social media.

Why Choose Me for Your Corporate Identity?

Experienced and Purpose-Driven
With 10+ years of experience working with brands and a focus on those that value people and the planet, I know how to create the identity you need.

Tailored Solutions for Impact

Every brand has a unique story to tell. My approach is always customized to highlight what makes your brand special, creating a memorable identity that inspires trust and tells something about you too.

Meaningful Connections with Real Results

I’m here to help small to medium-sized brands make a big impact. My designs focus on connecting with the people who care about your mission, turning brand recognition into a strong bond with the client.

Transparent Pricing, Flexible contract, High-Quality Design

I offer transparent pricing and a flexible contract, so you know what to expect and can invest confidently in your brand identity.

My Design Process

Creating a brand identity is a journey for two, where every step brings you closer to visualize your brand’s purpose and values. Here’s how we’ll bring it to life:

STEP 1

Introductory 30 min Call

We’ll start with a free 30-minute call to get to know each other and explore if we’re the right fit. I’ll ask about your brand’s story, goals, and vision to see how I can help shape your message into a unique and memorable identity.

STEP 2

Contract & Discovery

Once the contract is signed, I’ll Once we decide to move forward, you’ll sign the contract, and I’ll send a detailed questionnaire. This helps gather everything I need to understand your brand’s essence and direction. all the details about your business, values, and vision.

STEP 3

Concept & Moodboard

’ll craft an initial concept with a moodboard, capturing the style and tone of your brand identity. Once you approve the moodboard, I’ll develop logo sketches that align with it.

STEP 4

Logo Selection & Revisions

You’ll choose a favorite from the logo sketches, and I’ll refine it through up to three rounds of revisions, ensuring the design truly represents your brand’s personality.

STEP 5

Finalization & Delivery

After final approval, I’ll provide all essential files and a detailed style guide to maintain brand consistency. Your brand identity will be ready to make an impact, and if you need support in the future, I’ll be here to help.

A Selection of Projects I Loved

A small selection of works that hold a special place in my heart.

Brand Identity • Strategy

Minuto Bio | Solid Shampoo

Brand identity

Terra! | Recording Studio

Merch • Social Media

La Brac | Restaurant & Book Shop

Chimu-MOYU-notebooks-design-marketing-illustration (1)

Branding • Marketing

MOYU | Erasable Notebooks

Visual identity

Labsitters | Babysitting in English

Poster Design

Personal works and commissions

Brand Identity • Strategy

Minuto Bio | Solid Shampoo

Brand identity

Terra! | Recording Studio

Merch • Social Media

La Brac | Restaurant & Book Shop

Branding • Marketing

MOYU | Erasable Notebooks

Visual identity

Labsitters | Babysitting in English

Poster Design

Personal works and commissions

Like what you see? There’s more!

Go to portfolio

Trust them, not me

Client Feedback

Discover how my creativity has helped businesses thrive and connect meaningfully with their audiences.

★★★★★

VERY, VERY GOOD!
If you are looking for someone who creates beautiful illustrations for you, contact Chiara, she is super helpful and very talented! Not only illustrations but also posts for social media.
Super recommended!

Giulia FantacciCompany Name

★★★★★

I turned to Chiara attracted by her illustrations and the effective and transparent communication of her site. For me she created the brand identity of my personalized tourist guides. In her I found a great ability to listen, which allowed her to graphically translate my professional identity with great coherence and harmony with my needs. She proved to be very professional and flexible at every step of the project. Super recommended!

Daniela GrassoCompany Name

★★★★★

I had the pleasure of using Chiara’s services a year ago, when I decided to embark on my freelance journey. She was able to capture and summarize it in a logo that is always complimented by those who see it.
All with an empathetic ability that is typical of professionals, like her.

Elena BenassatiCompany Name

★★★★★

With the band we turned to Chimú several times to take care of the graphic aspects of our project and we have always been very happy with her proposals and ideas as well as the final graphics. Chimú was professional every time, available in every eventuality and delivered on time.

Lapo QuerciCompany Name

★★★★★

Serious but not serious professional! Chiara took care of the brand identity of my recording studio, managing to combine the idea ofconcreteness with a lyrical and distinctive imagery. She was able to grasp the facets of my project, with care and attention.

Davide BuglisiCompany Name

There are two ways we can do this:

How to Get Started

Schedule a Consultation

Do you feel more comfortable in meeting and discussing your vision first?

Book a free 30 minutes consultation to talk about how I can help your business and discuss what your needs are. Make sure to leave at least your website in the notes.

Book your free consultation

Request a Quote

Do you know exactly what you need already? Then just ask!

You can get a custom quote based on your goals. Make sure to give me enough info about your business, so that I can give you a realistic estimation.

request a quote

Frequently Asked Questions

Find here the answers to some commonly asked questions about my products and services.

What exactly is brand identity, and why does it matter?

Brand identity it’s the look, feel, and personality of your brand that aims to resonates with your audience. For purpose-driven businesses, it’s a vital tool to communicate values, build trust, and create meaningful connections. To know more you can read my article about Brand Identity Design, what It Is and How to Create Yours.

What’s included in your brand identity design package?

Every brand identity project is unique but I always suggest to not go below the basics. Therefore my basic brand identity package includes all the fundamentals: logo design, color palette and typography definition, brand guidelines and style guide document.
If you need more, you can tailor your own packages to fit your specific needs.

How long does it take to create a brand identity?

The timeline varies (especially if you need a lot of assets) but most projects take between 4-8 weeks, depending on feedback and revisions.

Can you help redesign my existing brand identity?

Yes! I can help you refresh or completely transform your brand identity while staying true to your core values.

Can you create social media or marketing materials to go with my brand identity?

Yes, I offer additional services for social media templates, business cards, and other type of materials to ensure your brand is consistent across every touchpoint. There is an extensive but not exhaustive list in this page. If you don’t see the asset you’re looking for there, feel free to reach out and ask for it.

How much does brand identity design cost?

Costs can vary depending on the project’s scope, but I’m here to work with your budget to create something impactful. If you’re not sure about what to ask for, you can book a free introductory call of 30 minutes to meet and discuss your needs.

How do brand identity and brand image differ?

Brand identity is what I design for you—the visuals, colors, and elements that represent your brand. Brand image is how others perceive it. The goal is for both to align so that your audience sees the values you put forward. If you’re interested in the topic, I wrote a whole article about what is brand image.

Do you provide support after the project is completed?

Absolutely. I’m happy to know that you care about your brand identity, therefore even if our contract is finished and I don’t actively work on your assets, I’m happy to assist you with any questions, especially during the first 4 weeks after the delivery when you’ll be implementing the new identity.
And if you need extra assets or service, I’d be happy to work together again!

Can a strong brand identity really help my business grow?

Sure. A well-crafted brand identity not only builds recognition but also attracts the right audience, encourages customer loyalty, and can position your brand as a leader in your field. I have a whole article about why brand identity is important for your business success.

What makes your approach unique?

I design with purpose. My process involves getting to know you and your brand values, your audience, and goals so that every visual element speaks authentically to your mission.
Besides this, I decided to only work with brands that do good because I believe in a better world and this is my way to do my part, so if I decide to help you, it means that I too believe in your mission.

Thank you! You can expect an answer within 3 working days. See you soon!

Oops, something went wrong. Try again?

Still got questions?

You can find me at

Email

chiara.mulas@outlook.com