La Brac
A Fusion of Food, Art, and Sustainability
La Brac
A Fusion of Food, Art, and Sustainability
La Brac is a vegan restaurant and contemporary bookshop, but it’s so much more. It’s a cultural hub that combines slow food and art. I worked closely with La Brac to refresh their visual identity on social media and support their post-lockdown transformation into a high-quality takeaway service.
Tote Bags as Eco-Friendly Manifestos
To replace plastic and paper bags, we designed limited-edition cotton tote bags, each telling a piece of La Brac’s story.
From a manifesto of their values to celebrating their new space, the totes became a stylish, reusable alternative for customers.
Social Media Revitalization
In collaboration with a social media manager and copywriter, I completely reworked La Brac’s social media, creating a visual feed with seamless side-to-side illustrations.
This new chapter in Brac’s history was announced through each post, inviting followers into a new way of experiencing the restaurant they knew.
Sustainable Packaging and Creative Menu Design
In line with La Brac’s eco-friendly philosophy, I designed sustainable takeaway packaging that reinforced the brand’s commitment to the environment.
The menu was given a refresh, offering an engaging but simple design perfect for the new COVID-free aperitivo.
Wine Promotion with a Personal Touch
La Brac is also a friendly space where people get a feeling of belonging to its family.
We wanted to elevate Giulia’s work as the wine expert in a warm and friendly way. That’s why we used a quirky portrait on the first page that a client once made for her (and that she loved!).
This personal touch made wine selection a more fun but also intimate experience, reflecting both Giulia’s knowledge and bright personality.
Cultural Fusion with a Funky Twist
One standout project was a limited-edition screen print inspired by 1950s Indian matchbox aesthetics, featuring the owner, Sacha, making his signature dosa.
This artwork became a homage to the blend of cultures and passion that drives La Brac.
Tote Bags as Eco-Friendly Manifestos
To replace plastic and paper bags, we designed limited-edition cotton tote bags, each telling a piece of La Brac’s story.
From a manifesto of their values to celebrating their new space, the totes became a stylish, reusable alternative for customers.
Social Media Revitalization
In collaboration of a social media manager and copywriter, I completely reworked La Brac’s social media, creating a visual feed with seamless, side-to-side illustrations.
This new chapter in Brac’s history was announced through each post, inviting followers into a new way of experiencing the restaurant they knew.
Sustainable Packaging and Creative Menu Design
In line with La Brac’s eco-friendly philosophy, I designed sustainable takeaway packaging that reinforced the brand’s commitment to the environment.
The menu was given a refresh, offering an engaging but simple design perfect for the new covid-free aperitivo.
Wine Promotion with a Personal Touch
La Brac is also a friendly space where people get a feeling of belonging to its family.
We wanted to elevate Giulia’s work, the wine expert but in a warm and friendly way. That’s why we used a quirky portrait on the first page that a client once made for her (and that she loved!).
This personal touch made wine selection a more fun but also intimate experience, reflecting both Giulia’s knowledge and bright personality.
Cultural Fusion with a Funky Twist
One standout project was a limited-edition screen print inspired by 1950s Indian matchbox aesthetics, featuring the owner, Sacha, making his signature dosa.
This artwork became a homage to the blend of cultures and passion that drives La Brac.
For: La Brac
Year: 2020
Where: Firenze (IT)