MOYU Notebooks
Designing a Greener Future with Sustainable Creativity
MOYU Notebooks
Designing a Greener Future with Sustainable Creativity
At MOYU, a forward-thinking company producing stone paper notebooks, I’ve had the opportunity to blend my passion for sustainability with innovative design.
As an in-house member of the marketing team, my role at MOYU is multifaceted. I design everything from stone paper notebook covers and event materials to email newsletters and organic social media posts. I participate in brainstorming sessions, evaluate creative ideas, and play a role in shaping the brand’s visual identity.
Custom Cover Designs
One of the highlights of my work is creating limited edition notebook covers that align with MOYU’s eco-friendly message.
These designs are unique and based on specific projects or campaigns, crafted to communicate both creativity and sustainability.
Some examples of covers include: Valentine’s Day, “Adopt Rainforest” collaboration, MOYU “Cuckoo” Awareness Campaign, “Not another Christmas Ugly Sweater” campaign.
Illustration Meets Green Marketing
As an illustrator, I incorporate playful doodles into our visuals, giving the brand a personal, approachable touch.
These illustrations have become central to our storytelling, helping us share MOYU’s vision of a more sustainable future with customers.
A Green Christmas Campaign
For MOYU’s Christmas campaign, I designed a complete set of holiday-themed illustrations for packaging, flyers, postcards, and the website.
These designs showcased our products as the perfect sustainable gift, adding a festive touch while staying true to the brand’s green philosophy.
Digital Presence & Newsletters
I also manage visual content for social media and newsletters, crafting seamless campaigns that reflect our eco-conscious message.
From LinkedIn posts to email designs, my work ensures visual consistency across all platforms.
Custom Cover Designs
One of the highlights of my work is creating limited edition notebook covers that align with MOYU’s eco-friendly message.
These designs are unique and based on specific projects or campaigns, crafted to communicate both creativity and sustainability.
Some examples of covers showcasing: Valentine’s Day, “Adopt Rainforest” collaboration, MOYU “Cuckoo” awareness campaign, “Not another Christmas Ugly Sweater” campaign.
Illustration Meets Green Marketing
As an illustrator, I incorporate playful doodles into our visuals, giving the brand a personal, approachable touch.
These illustrations have become central to our storytelling, helping us share MOYU’s vision of a more sustainable future with customers.
A Green Christmas Campaign
For MOYU’s Christmas campaign, I designed a complete set of holiday-themed illustrations for packaging, flyers, postcards, and the website.
These designs showcased our products as the perfect sustainable gift, adding a festive touch while staying true to the brand’s green philosophy.
Digital Presence & Newsletters
I also manage visual content for social media and newsletters, crafting seamless campaigns that reflect our eco-conscious message.
From LinkedIn posts to email designs, my work ensures consistency across all platforms.
For: MOYU Notebooks
Year: 2023-24
Where: Utrecht (NL)