Terra! Recording Studio
Where Sound Collides with the Earth
Terra! is a recording studio where music and local life intersect. Tasked with creating a visual identity, I developed a visual system that celebrates the studio’s connection to its roots and ground. The logo embodies both sound waves and the rugged texture of topography, connected to the naming that the founder chose, that brings a sense of discovery, reminiscent of explorers shouting upon finding new lands.
Terra! Recording Studio
Where Sound Collides with the Earth
Terra! is a recording studio where music and local life intersect. Tasked with creating a visual identity, I developed a visual system that celebrates the studio’s connection to its roots and ground. The logo embodies both sound waves and the rugged texture of topography, connected to the naming that the founder choose, that brings a sense of discovery, reminiscent of explorers shouting upon finding new lands.
The Rhythm in the Pattern
The brand’s patterns merge cymatics (visual sound waves) with topography to create a harmonious design that emulates the effect of earth dust meeting the pulse of music.
Colors and Typography
Inspired by the earth’s raw hues—dust, sand, and natural tones—the color palette bridges the natural world with digital design. Montserrat, a modern yet grounded sans-serif font, represents the studio’s blend of authenticity and innovation.
Digital Identity and Merch That Rocks
Terra!’s online presence was built to resonate with modern audiences. I designed custom photo filters and a cohesive social media templates in an aesthetic that tells the studio’s story.
For merchandise, we explored sustainable cotton t-shirts for the staff and branded mugs to offer warm coffee to musicians in the studio.
The Rhythm in the Pattern
The brand’s patterns merge cymatics (visual sound waves) with topography to create a harmonious design that emulates the effect of earth dust meeting the pulse of music.
Colors and Typography
Inspired by the earth’s raw hues—dust, sand, and natural tones—the color palette bridges the natural world with digital design. Montserrat, a modern yet grounded sans serif font, represents the studio’s blend of authenticity and innovation.
Digital Identity and Merch That Rocks
Terra!’s online presence was built to resonate with modern audiences. I designed custom photo filters and a cohesive social media templates in an aesthetic that tells the studio’s story.
For merchandise, we explored sustainable cotton t-shirts for the staff and branded mugs to offer a warm coffee to musicians in the studio.
For: Terra! Recording Studio
Year: 2020
Where: Firenze / Bologna (IT)