Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all Order allow,deny Deny from all {"id":922,"date":"2024-03-15T06:22:00","date_gmt":"2024-03-15T06:22:00","guid":{"rendered":"https:\/\/www.chiarachimu.com\/?p=922"},"modified":"2025-03-30T12:34:39","modified_gmt":"2025-03-30T12:34:39","slug":"graphic-design-logo-design-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/","title":{"rendered":"Graphic design and logo design: power up your brand"},"content":{"rendered":"\n

Want to captivate audiences and build lasting brand recognition? Let\u2019s see how you can do it with the power of graphic design and logo design.<\/strong><\/p>\n\n\n\n

Nowadays more than ever, visuals reign supreme. Creative disciplines play a crucial role in shaping brand identities and influencing consumer perceptions. Let’s talk about the key elements of this field together to make you aware of what to look for when working with a graphic designer to design your logo and visual identity.<\/p>\n\n\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
  1. The importance of visual communication in marketing<\/a>
  2. Understanding graphic design: concept, elements and principles<\/a>
  3. The psychology of color in graphic design<\/a>
  4. Creating effective visual communication with typography<\/a>
  5. Key elements of a successful logo design<\/a>
  6. Logo design and trends: yes or no?<\/a>
  7. Popular tools and software for graphic design and logo design<\/a>
  8. What to ask when hiring a graphic designer for your logo<\/a>
  9. Conclusion: making the most of visual communication for your brand<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    The importance of visual communication in marketing<\/h2>\n\n\n\n

    Visual communication transcends language barriers and can deliver messages fast and effectively. In marketing, captivating visuals are crucial for grabbing attention, spark thoughts and emotions, and creating a space in your audience\u2019s mind, called brand recognition.<\/p>\n\n\n\n

    Imagine scrolling through a social media feed and let\u2019s say you see a minimalistic apple with a bite on it. I bet you already know what brand I\u2019m talking about: this is the power of a strong brand identity<\/a> in action!<\/p>\n\n\n\n

    Reaching this level of popularity is tough, but a good logo is a starting point. Let\u2019s see what you need to establish a strong foundation.<\/p>\n\n\n\n

    Understanding graphic design: concept, elements and principles<\/h2>\n\n\n\n

    Let\u2019s get this clear: graphic design is NOT ONLY aesthetics.<\/p>\n\n\n\n

    Graphic design is about combining elements like line, shape, color, texture, and space harmoniously to convey a message or evoke a response.<\/p>\n\n\n\n

    But balance, contrast, alignment, and composition are nothing if you didn\u2019t work on a concept first. A logo and its visual assets are just tools to convey the real essence of your brand concept.<\/p>\n\n\n\n

    For the sake of this article I\u2019ll stick to the same example, so, this is not just an apple:<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    This is the symbol of knowledge (as in Adam and Eve\u2019s apple or Newton\u2019s apple) that the user can bite. It represents the human thirst for knowledge.<\/p>\n\n\n\n

    And the bite also serves to not mess the icon with a cherry.<\/p>\n\n\n\n

    Do you see where this is going? This is all about the concept. Shapes are just the visual utensil we designers use to send you the message.<\/p>\n\n\n\n

    The psychology of color in graphic design<\/h2>\n\n\n\n

    Besides that, there\u2019s colors. They are connected to specific emotions and associations, influencing consumer perceptions and behaviors. Understanding color psychology empowers designers to strategically select hues that resonate with their target audience and reinforce brand messaging.<\/p>\n\n\n\n

    For instance, warm colors like red and orange can evoke feelings of excitement and energy, while cool colors like blue and green promote trust and tranquility. By understanding the psychology of color, designers can create visuals that not only look great but also resonate with your target audience on a deeper level.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Colors are also connected to the concept so consider this table as a wide and generic approach.<\/p>\n\n\n\n

    Creating effective visual communication with typography<\/h2>\n\n\n\n

    Typography shapes the tone and personality of a brand. From elegant serifs to modern sans-serifs, the font choice is a delicate moment when shaping a brand.<\/p>\n\n\n\n

    Imagine a brand focused on sustainability using an earthy, organic typeface. This choice reinforces their brand identity and resonates with their eco-conscious audience.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Now let\u2019s take the same example. Look at this and take 5 seconds, what are the first words that come to your mind?<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    It\u2019s probably something connected to futurism but also simplicity, something that brings you into the future but not in a burdening and scary way. Right?<\/p>\n\n\n\n

    Make sure to find a font that matches your brand essence and mission.<\/p>\n\n\n\n

    Key elements of a successful logo design<\/h2>\n\n\n\n

    We\u2019ve covered concept, colors and fonts, now it\u2019s time to talk about the key elements that will define if your logo works and therefore if it will last years from now.<\/p>\n\n\n\n

    A successful logo is distinctive, memorable, timeless, versatile, and relevant to the brand it represents. but it also needs to be comprehensible, unmistakable and readable.<\/p>\n\n\n\n

    Imagine a logo that’s too complex to remember or works poorly across different applications (print, digital). This wouldn’t be considered a successful logo design.<\/p>\n\n\n\n

    Keeping up with our same example, which one do you prefer? I bet you can\u2019t even properly make out what\u2019s in the one on the left.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Logo design and trends: yes or no?<\/strong><\/h2>\n\n\n\n

    I\u2019ll go straight to the point: while trends can inspire fresh ideas, blindly following them risks diluting brand uniqueness.<\/p>\n\n\n\n

    Finding the right balance between timeless design principles and contemporary trends is the best way to achieve longevity and relevance in a competitive market.<\/p>\n\n\n\n

    A logo that incorporates classic design principles can still feel modern with a subtle nod to current trends. This ensures your logo remains relevant without sacrificing its core identity.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    As you can see the apple shape was designed in 1977, if you didn\u2019t see the year below, would you be able to tell?<\/p>\n\n\n\n

    Popular tools and software for graphic design and logo design<\/h2>\n\n\n\n

    If you\u2019re a designer, you have wide spectrum to pick from, but keep in mind that a logo must be vector due to scalability.<\/p>\n\n\n\n

    That said, the most popular is Adobe Illustrator, that indeed has a cost.<\/p>\n\n\n\n

    If you don\u2019t want to pay (or more likely you\u2019re just starting and have no money) your best alternative might be Inkscape. If this is your case, I recommend you to read this other article I wrote, where I collect some nice free resources for Graphic Designers<\/strong><\/a>, there you\u2019ll fine Inkscape too.<\/p>\n\n\n\n

    What to ask when hiring a graphic designer for your logo<\/h2>\n\n\n\n

    Choosing the right graphic designer for your project is paramount to achieving your branding goals:<\/p>\n\n\n\n

      \n
    • Always check their portfolio<\/strong> first and see if you like what they did in the past. Can you see your potential logo style there?<\/li>\n\n\n\n
    • If so, proceed with asking about their design process<\/strong>, if they don\u2019t have one, it\u2019s a no go.<\/li>\n\n\n\n
    • Talk to them and check their communication style<\/strong>, does it fit yours?<\/li>\n\n\n\n
    • Finally, ask for their pricing<\/strong> before starting the job.<\/li>\n<\/ul>\n\n\n\n

      If after all this you think it\u2019s a good fit, then go for it.<\/p>\n\n\n\n

      Conclusion: making the most of visual communication for your brand<\/h2>\n\n\n\n

      In today’s visually-driven world, a good graphic designer and logo design is indispensable for building a strong brand presence.<\/p>\n\n\n\n

      By leveraging design principles, understanding consumer psychology, and embracing creativity, brands can create deeper connections with their audience and stand out in a crowded marketplace.<\/p>\n\n\n\n

      Now go and do your best!<\/p>\n\n\n\n

      Cheers,
      Chiara<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Want to captivate audiences and build lasting brand recognition? Let\u2019s see how you can do it with the power of […]<\/p>\n","protected":false},"author":1,"featured_media":923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[25,21,14,24],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-brand-identity","tag-branding","tag-graphic-design","tag-visual-identity"],"yoast_head":"\nGraphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration<\/title>\n<meta name=\"description\" content=\"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration\" \/>\n<meta property=\"og:description\" content=\"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chimuart\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/chimuart\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T06:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T12:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Chim\u00f9 Mulas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chiara Chim\u00f9 Mulas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\"},\"author\":{\"name\":\"Chiara Chim\u00f9 Mulas\",\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe\"},\"headline\":\"Graphic design and logo design: power up your brand\",\"datePublished\":\"2024-03-15T06:22:00+00:00\",\"dateModified\":\"2025-03-30T12:34:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\"},\"wordCount\":1091,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe\"},\"image\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg\",\"keywords\":[\"Brand Identity\",\"Branding\",\"Graphic Design\",\"Visual Identity\"],\"articleSection\":[\"Graphic Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\",\"url\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\",\"name\":\"Graphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration\",\"isPartOf\":{\"@id\":\"https:\/\/www.chiarachimu.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg\",\"datePublished\":\"2024-03-15T06:22:00+00:00\",\"dateModified\":\"2025-03-30T12:34:39+00:00\",\"description\":\"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage\",\"url\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg\",\"contentUrl\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg\",\"width\":1200,\"height\":900,\"caption\":\"A wall full of branded stickers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.chiarachimu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Graphic design and logo design: power up your brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.chiarachimu.com\/#website\",\"url\":\"https:\/\/www.chiarachimu.com\/\",\"name\":\"Chiara Chim\u00f9 Mulas - Brand Design & Illustration\",\"description\":\"I help Small and Medium Businesses that do Good to People and the Planet\",\"publisher\":{\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.chiarachimu.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe\",\"name\":\"Chiara Chim\u00f9 Mulas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Chimu-2023_Chimu_Main_Black.png\",\"contentUrl\":\"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Chimu-2023_Chimu_Main_Black.png\",\"width\":2560,\"height\":2560,\"caption\":\"Chiara Chim\u00f9 Mulas\"},\"logo\":{\"@id\":\"https:\/\/www.chiarachimu.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/www.chiarachimu.com\",\"https:\/\/www.facebook.com\/chimuart\",\"https:\/\/www.instagram.com\/chimu_art\/\",\"https:\/\/www.linkedin.com\/in\/mulaschiara\/\",\"https:\/\/nl.pinterest.com\/chimuart\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Graphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration","description":"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"Graphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration","og_description":"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.","og_url":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/","og_site_name":"Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration","article_publisher":"https:\/\/www.facebook.com\/chimuart","article_author":"https:\/\/www.facebook.com\/chimuart","article_published_time":"2024-03-15T06:22:00+00:00","article_modified_time":"2025-03-30T12:34:39+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg","type":"image\/jpeg"}],"author":"Chiara Chim\u00f9 Mulas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chiara Chim\u00f9 Mulas","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#article","isPartOf":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/"},"author":{"name":"Chiara Chim\u00f9 Mulas","@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe"},"headline":"Graphic design and logo design: power up your brand","datePublished":"2024-03-15T06:22:00+00:00","dateModified":"2025-03-30T12:34:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/"},"wordCount":1091,"commentCount":0,"publisher":{"@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe"},"image":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg","keywords":["Brand Identity","Branding","Graphic Design","Visual Identity"],"articleSection":["Graphic Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/","url":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/","name":"Graphic design and logo design: power up your brand - Chiara Chim\u00f9 Mulas - Digital Marketing, Brand Design & Illustration","isPartOf":{"@id":"https:\/\/www.chiarachimu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg","datePublished":"2024-03-15T06:22:00+00:00","dateModified":"2025-03-30T12:34:39+00:00","description":"Let's talk about the key elements of this field to make you aware of what to look for when hiring a graphic designer to design your logo.","breadcrumb":{"@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#primaryimage","url":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg","contentUrl":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg","width":1200,"height":900,"caption":"A wall full of branded stickers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.chiarachimu.com\/graphic-design-logo-design-for-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.chiarachimu.com\/"},{"@type":"ListItem","position":2,"name":"Graphic design and logo design: power up your brand"}]},{"@type":"WebSite","@id":"https:\/\/www.chiarachimu.com\/#website","url":"https:\/\/www.chiarachimu.com\/","name":"Chiara Chim\u00f9 Mulas - Brand Design & Illustration","description":"I help Small and Medium Businesses that do Good to People and the Planet","publisher":{"@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.chiarachimu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/1355412ed2be345a42ad099a2a47edfe","name":"Chiara Chim\u00f9 Mulas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/image\/","url":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Chimu-2023_Chimu_Main_Black.png","contentUrl":"https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Chimu-2023_Chimu_Main_Black.png","width":2560,"height":2560,"caption":"Chiara Chim\u00f9 Mulas"},"logo":{"@id":"https:\/\/www.chiarachimu.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/www.chiarachimu.com","https:\/\/www.facebook.com\/chimuart","https:\/\/www.instagram.com\/chimu_art\/","https:\/\/www.linkedin.com\/in\/mulaschiara\/","https:\/\/nl.pinterest.com\/chimuart\/"]}]}},"uagb_featured_image_src":{"full":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg",1200,900,false],"thumbnail":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand-150x150.jpg",150,150,true],"medium":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand-300x225.jpg",300,225,true],"medium_large":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand-768x576.jpg",768,576,true],"large":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg",1200,900,false],"2048x2048":["https:\/\/www.chiarachimu.com\/wp-content\/uploads\/2024\/10\/Graphic-Design-Logo-Design_-Power-Up-Your-Brand.jpg",1200,900,false]},"uagb_author_info":{"display_name":"Chiara Chim\u00f9 Mulas","author_link":"https:\/\/www.chiarachimu.com\/author\/wp_6545620\/"},"uagb_comment_info":0,"uagb_excerpt":"Want to captivate audiences and build lasting brand recognition? Let\u2019s see how you can do it with the power of […]","_links":{"self":[{"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":7,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/posts\/922\/revisions"}],"predecessor-version":[{"id":2358,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/posts\/922\/revisions\/2358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/media\/923"}],"wp:attachment":[{"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/media?parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/categories?post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chiarachimu.com\/wp-json\/wp\/v2\/tags?post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}